I learned about Purse Perfector from a local feature story. I wanted to support a hometown woman entrepreneur and if the product helped even a little in improving my hopelessly cluttered purse, it would be icing on the cake. In this case, my good deed turned into a great reward. My purse is neat, organized and I can retrieve items with one hand. No more panic because I can’t find my car keys or my work badge or my wallet. And, I love seeing the bright, cheerful berry color peeking out of the neutral colored leather purse. This is what designed for women by a woman is all about!