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Are Loyalty Cards Dragging You Down?

How much does your purse weigh? Most of you are probably shrugging your shoulders, but thinking “Too much!” On average, most purses weigh 7 to 10 pounds. What’s the one item in your purse that weighs the most? If you answered wallet, then you’re right!

Anything you can do to lighten the load is a bonus, which is why we found and fell in love with a great smart phone app called Key Ring. Using this app will take some weight out of your purse and off your shoulders, both figuratively and literally.

Pick a card, any card

Remember back a few years ago. You were out shopping and when you checked out, you were asked if you wanted a loyalty card–to earn points, cash back, special offers–and all lured you in. Before you knew it, you had a bulging stack of cards in your wallet.  It wouldn’t close anymore (think George on Seinfeld) so you had to get a second wallet just to store the blasted loyalty cards. The big question with these cards is, can you find the right one when you need it? Even if you keep them in a special compartment in your purse organizer, you still have to drag them out and spread them out on the counter like you’re getting ready to perform a magic trick, hoping the right one jumps into your open hand.

Let Key Ring do the heavy lifting

Well, no more. You can still get the savings, but without carrying around extra cards. We researched various ones and found a nifty app, Key Ring, that does the heavy lifting for you. It stores your loyalty cards right on your smart phone, freeing up precious space in your purse and giving you optimized savings at the touch of your finger. We chose this app based on positive customer reviews and because it works on iPhones, Androids, Windows Phone 7, and Blackberry devices.

Once you download the app, you simply open the app, select “Add Card” and then you can scan your loyalty card. Our test phone was an Android, and unfortunately we couldn’t get any of our loyalty cards to scan, so we had to input them manually.  At a minute per card, this was easy to do and wouldn’t stop us from using this app going forward.  If the merchant is signed up with Key Ring (and hundreds are), the card will be stored with a logo image of the store.

Every card at your fingertips

How does this work from there?  Whenever you’re ready to check out, instead of pulling out the actual store loyalty card, you pull out your phone, open up Key Ring, select the right card and have the cashier scan your phone. We found that sometimes it scanned and sometimes it didn’t. Regardless, the cashiers were able to manually input the loyalty card number and we were still walking around with a much lighter purse.

This app doesn’t just lighten the physical load in our purse. Our favorite part of the app is the ease in finding a “card” on our phone. Cards are stored alphabetically making it quick and easy to select the correct one every time. (Have you ever had the nightmare of a store scanning the wrong loyalty card and having it work?) Sorting out those messes is time-consuming and easily avoided when using something as easy as Key Ring.

An additional bonus is special offers and coupons offered directly through the Key Ring app.

We’re all about organizing and streamlining here at Purse Perfector, and we think this is a great little tool to help you along the way. Why make it harder than it has to be?

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More Blogger Love for Purse Perfector

We’re always interested to hear what our customers think once they’ve taken their Purse Perfectors for a spin. In the case of bloggers, they happen to be a lot more public–and vocal–about their experience.

Most recently, two bloggers talked about how the Purse Perfector worked for them. Here’s what they said:

Stacey Nerdin: Tree, Root, and Twig

I have absolutely loved my Purse Perfector and use it in my purse every day. I love how it keeps things so organized, but doesn’t take up too much room in my purse. I still have plenty of space around the product to store books, sippy cups, snacks, or whatever needs to be thrown into a busy mom’s purse! And even though I have the smaller of the two available sizes, I still have plenty of room for more items if needed.

Read more of Stacey’s review of her Purse Perfector at Tree, Root, and Twig.

Shell: Things I Can’t Say

I’ve actually been able to keep my purse organized in the month that I have been using the Purse Perfector. Something else I love about it is that I can take it out, put it into a different purse, and have everything I need.


I have a spot for my driver’s license, credit cards, gift cards, checkbook, coupons, insurance cards, business cards, receipts, pens, and lip gloss. There’s even room for my phone and my small point and shoot camera.

Our thanks to Stacey and Shell for trying out the Purse Perfector and sharing their thoughts with their blog readers.
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Our Latest Fan: “Life Is a Verb” Author Patti Digh

We had the good fortune to meet writer Patti Digh at the Type-A Parent blogging conference in Asheville, NC, where she was a keynote speaker and also signed copies of her latest book, Life Is a Verb. Patti expressed interest in trying a Purse Perfector to tame her messy handbag, and she was genuinely thrilled with the results. Take a look at Patti’s “on the spot” video review of her Purse Perfector:

And the feeling is mutual, Patti! We were just as taken with her book, which is both beautifully written and designed as a guide to “37 Days to Wake Up, Be Mindful, and Live Intentionally.” If you’re not familiar with Patti’s work, you should visit her blog, 37days, where she explores finding meaning in the small things of life–and of living like you’re dying. Well worth reading, and revisiting.