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Macy’s Merchandise Expert Reveals Spring Handbag “Must-Haves”

It’s spring, time for reorganizing, cleaning and downsizing. That means an opportunity to part with those big, clunky winter bags that stored extra shoes, gloves and scarves, and transition to the latest trends for the season.

According to Devon Bitzer, executive My Stylist @ Macy’s, there are three “must haves” for spring 2016:

  1. The Mini Bag. They come in an array of dazzling colors and light weight designer brands perfect for work as well as casual outings.
  2. The Drawstring Bag. It has made a come-back! These bags are available in various sizes and shapes. The photo below shows a Fossil Jules Fringe Drawstring Bag.
  3. The Novelty Bag. Don’t be surprised to see the newest going-out bags in the shape of food or emblazoned with emoji’s on the outside. They are fun and whimsical.

Devon, whose career path started as a buyer and veered toward perfecting the personal shopping experience, recently toured the Macy’s handbag section with Purse Perfector Founder Lyn Marsteller. They started with a yellow Michael Kors XS Crossbody mini bag called the Ava Bag shown below. Lyn demonstrated how to easily divide a medium Purse Perfector in half for a small bag and voila! It fit inside like a glove. That’s when Devon got a revelation. “The Purse Perfector actually helps you decide what you really need to carry in your bag. My new motto is, ‘if it doesn’t have a place to go in the Purse Perfector, you probably don’t need it.’”

What about the drawstring bag? Can the Purse Perfector fit as snuggly with that purse’s structure? “I was impressed with the material that the Purse Perfector is made of,” says Devon. “It molds to the shape of the drawstring bags beautifully.”

“It’s nice to know that you can unzip a Purse Perfector and place it in any purse,” concluded Devon. “I just love the convenience it brings to me and to my clients.”

Photos:

Kate Spade Ice Cream Francis Bag, retails for $198 (left)

Fossil Jules Fringe Drawstring Bag, retails for $148 (middle)

Michael Kors XS Ava Crossbody Mini Bag, retails for $178 (right)

Purse Perfector fits beautifully in the stylish yellow Michael Kors Ava Mini Bag

Purse Perfector

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Changing Seasons and Purse Organization

It’s the time of the year when we clear our closets, swapping summer clothes, sandals and straw and light handbags for sweaters, layers, boots, and leather and suede purses. We wanted to share some tips from our colleagues at the National Association of Professional Organizers (NAPO) in order to simplify the closet change and how to have your Purse Perfector purse organizer ready to move from a slouchy hobo to a divided handbag to a snazzy leather clutch.

Clothes

When hanging your winter clothes in your closet, turn the hook of the hanger backwards on the rod. After you wear that item, turn the hanger hook around. At the end of the season, you will be easily able to see what clothes you haven’t worn and should consign, donate or give to a friend.

Shoes and boots

If your suede boots or shoes have water spots or stains, get a suede brush (looks like a kitchen sponge with a soft and a scrubbing side) or sponge to softly rub the stains away. You can find these essential tools at your local shoe repair shop or the accessories area of a department or shoe store. After you have cleaned them or before you wear any new shoes, spray a little suede protector over the shoes to help resist spots.

Purse Organization

Start by taking your Purse Perfector insert out of your summer bag and literally clean the inside and outside of those bags. Determine if your collection of summer bags, totes and purses are worthy of another season with you. Pad the inside of each bag with crumpled tissue paper or clear plastic dry cleaner bags, using more tissue or bags between the bags and place in a storage box which can fit in your closet, cupboard or under your bed.

Now would be a good time to empty your Purse Perfector, clean out the tissue crumbs, errant mints, etc. and either spot clean or place in a laundry bag and toss in your washing machine on gentle. Air dry. Reload.

Since my winter handbags tend to be heavier than my summer purses, I take out my folding fan and a small tube of sunscreen and any other warm weather items. I also switch lipstick and gloss colors, but much of the rest stays the same.

Now that I have my Purse Perfector perfectly organized and my winter purses are ready to be used, I want to be sure to see all my bags so I can easily slip my Purse Perfector into any bag within seconds and be ready to go. Using 3M plastic hooks, I hang several of my purses on unused wall space in our closet. When I want to use one of those purses, I have a hook to bring them down and I’m ready to go.

Changing Seasons and Purse Organization

If I want to use a smaller handbag or a clutch, I simply unzip the two sections of my Purse Perfector™, rearrange a few items, use a small wallet and just use the short section to keep everything at my fingertips and in predictable order.

 

Half M Black:Berry

Purse Organization - Large Navy with Silver Sage partially unzipped
Purse Organization – Large Navy with Silver Sage partially unzipped

 

Need to reorganize your purse for the new season? Check out our purse organizers!

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Gorgeous Handbags for Fall and Winter

When the leaves begin to turn and when pumpkin is added to everything we eat and drink, then you know it’s time to switch out your handbag for something new. If you haven’t chosen a new handbag for this fall and winter yet, we’ve done some groundwork for you to bring you some beautiful options.

Coach – Mini Stud Edie Shoulder Bag ($1100)

With new designer Stuart Vevers comes new fresh and more forward thinking designs. While there’s still some of the traditional Coach pieces which have been around for a really long time, there’s some gorgeous new handbags that might just make your next must have list. Picking one, might not be possible, but we’re narrowing our choice down to the Mini Studs Edie Shoulder Bag.

coach-purse

 

Proenza Schouler – PS1 Medium Leather Satchel ($1,695)

This PS1 is iconic Proenza Schouler styling that will be a firm favorite for years to come. This handbag is both beautiful and functional. The main compartment is perfect for keeping your Purse Perfector.

handbag-3

 

Kate Spade Saturday – The A Satchel ($250)
This lovely handbag is too nice to save just for the weekend. It too is very functional with multiple inside pockets. Do you have a favorite color? Good. Because this handbag is available in ten different colors — one is surely your go to color. 
kate-spade
Frye – Campus Shopper ($398)
You don’t have to be a cowgirl to love this beautiful tote. This will take you, and all of your “stuff”, anywhere you need to go all day and night long in gorgeous style. This is available in five colors. We love how soft and supple Frye’s leather products are to the touch. They’re a joy to carry. Cowgirl boots optional! 
frye
Rafe – Celia Large Satin Triangle Clutch Bag ($250)
Turns head when heading out on the town with this sweet clutch
rafe
There’s so many gorgeous handbags to pick from, that it was hard to choose. We’ve listed just a few of our favorites. If you have a favorite handbag your carrying this fall, please share a link in our comments.
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Purse Perfector is a Labor of Love

 

2014-laborKids of all ages are heading back to school. Notebooks, folders, books and organizers are all being checked off of shopping lists. Maybe today is your day to “head back to school” and put some organization into your own life as well. We’d love to help you get your handbag organized.

As the creator of Purse Perfector, I can share with you that from the first pattern and prototype to the product we now offer, this has been a labor of love for me. I wanted the Purse Perfector to not only be useful and functional, but well-constructed and made to last.

Using the Purse Perfector not only means you can find things quickly in your handbag, but that you can switch your handbag quickly and easily. If you still follow the rule to switch out your handbag after Labor Day, then you’ll love having your own Purse Pefector.

Through September 5, take 15% off your purchase by using code USAMADE at checkout.

Cheers, Lyn

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Purse Perfector profile in Cincinnati Business Courier

As my recent blog entry described, the last year has been a great education for me in getting the Purse Perfector out of my sewing room and into your purses and handbags. But a recent interview with Lucy May of the Cincinnati Business Courier, helped expand on those thoughts.

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What I’ve learned in the past year

It’s been a fast, full year.

It started when my sewing teacher Sandra Betzina, introduced me to Seymour Jaron in San Francisco in March 2009. Seymour showed me that he could hand-tailor the Purse Perfector in America, my dream since 2001. I thought that my path would be clear, but I had so much to learn.

As a life-long sewer (and fabricaholic), I knew the type of durable, washable fabric I needed for the Purse Perfectors. Seymour helped me find a good manufacturer. Then came decisions on zippers and embroidery colors. How many units, which colors, what’s the best delivery system?

But learning how to build an online web-store was the most daunting task. What is SEO? Where do you get an SSL and why? That was just the beginning. And it doesn’t end once you go live. It’s been about 370 days since the website went up. There have been so many changes that it would be impossible to count them. But now I know what to ask for and perhaps how to shorten the learning curve. If only there was a comic book primer for entrepreneurs whose skills lie elsewhere.

Last year I didn’t know what NAPO was. Now I’m a huge fan and an associate member. Janine Sarna-Jones, a member of the National Association of Professional Organizers (NAPO), referred one of her NYC clients to my website. That sale led me to joining NAPO and attending their annual conference in Columbus, Ohio – only 2 hours away!

Working with NAPO members across the country has been a terrific experience. They have enthusiastically shared Purse Perfectors with their clients nationwide. I’ll be attending the NAPO San Francisco Bay area One Day conference in October and look forward to being with the thoughtful and energetic members in that great city.

The greatest education and joy I’ve had in the last year is how helpful people have been to get my sewing room creation out of my house and into your purse. Friends and mentors over the years have introduced me to others to get me to the next connection and the next. I am very blessed with the many people have led me to this day.

The power of women’s friendship is also part of what I’ve been able to witness this year. One example: a neighbor bought Purse Perfectors as gifts for her sisters. Her sister in Cary, North Carolina then had lunch with her friends and over 2 days, I received 5 orders from Cary. Women share the things we love and I’ve seen the power of that from Cincinnati to Cary, Billings to Annapolis, to NYC, Toronto and Milwaukee.

I’ve also updated my my geography skills: Purse Perfectors are in every state but Alaska, in many parts of Canada and in 16 other countries.

Transforming women’s lives, one purse at a time.

I don’t know what the next year will bring, but if it’s anything like the last year, I’ll welcome it with open arms. I just may try to sleep, exercise and sew a little more.