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A Little Game called Card Roulette

Every woman knows the anxiety of reaching into her purse hoping to find a business card, a credit card, a gift card, or even an insurance card; and then met with panic the moment it’s not in its rightful place. You begin tearing your purse apart like a mad person until you find it in the bottom of the bag. Stress subsides and you promise yourself that the next time you’ll be more organized. However, that next time comes and you once again find panic coming over you.

Well, what if I told you that you need not stress about those lost cards again, because with the Purse Perfector all those tense moments are replaced with calm self-confidence. This lightweight organization tote easily fits in all purses, big and small. Now all you need to worry about is the amazed looks you receive when you retrieve small items in seconds.

Designed to help organize and limit confusion, the Purse Perfector has many slots and pockets designed to carry and secure everyday items you find in women’s purses, most importantly, those stubborn cards that always seem to fall out and land in the bottom of the bag. Purse Perfector has a built-in card slot located on the back side (perfect for hotel key cards), for easy access while also keeping a tight hold so they never go missing.

So next time you’re in a long line at Starbucks, or you need to show your picture ID to TSA staff at the airport, or you’re taking your adventuresome children to the hospital with a broken arm, don’t panic about retrieving the right card. Simply reach into the designated spot for cards in your Purse Perfector and take a deep breath of relief when it is exactly where you left it.

To help you win at card roulette, take 15% off your order with the promo code AUGUSTSALE through August 7!

Large Black with Berry


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Travel Secrets of Top Models & 20% off Purse Perfector!

When you’re headed to the runway (the airport—not the fashionable kind) there’s good news. A makeup revolution is taking place. Gone are the days when travelers poured makeup into drugstore-purchased plastic containers to satisfy TSA requirements. There will be no more sacrificing tubes of mascara or face cleanser because they weigh too much be transported in a carry on.

Say hello to TSA-approved high end cosmetics. While sample-sized makeup has been around for a while as free bonuses for cosmetic purchases, the country’s top beauty firms are heralding lines of new one to four ounce sizes in their advertising. That means you can look your fashion-model best with your beloved brands of makeup.

Take Lancôme for instance. You can now purchase their top-selling Absolue day cream in .5, 1.7 and 2.6 ounce packaging. The company recently added the words “TSA-approved” to their print advertising.

Tired of liquid eye makeup remover spilling? Sephora offers a waterproof eye makeup remover in 1.69 ounce or 4.2 ounce sizes.

As an avid traveler, I have said farewell to security mishaps when it comes to my makeup. I recommend keeping your quart ziplock bag either in the long center pocket of your handbag’s Purse Perfector or in the outside pocket of your carry on. Although I am TSA and Global Entry-approved, I still maintain the plastic bag. Rules change too quickly.

As for my mini makeup, they all have perfect spots in my Purse Perfector. The smaller sizes fit perfectly in the Purse Perfector’s tailored pockets along with lipstick, gloss and lip pencil. The shorter front sections are perfect for mini sizes of hand sanitizer, my Tide To-Go Pen, tube of ibuprofen, and mini pack of tissues. Unlike a professional model’s ongoing dieting to lose weight, you can lose weight—purse weight—simply by switching to mini/travel sizes of makeup and other beauty essentials in your Purse Perfector.

It’s our biggest sale of the year! Enter promo code USAMADE2016 for 20% off your choice of Purse Perfector (sale items not included) through July 10! Start shopping now!

Large Black with Silver Purse Perfector™Family At Airport Passing Through Security CheckBig collection of different makeup cosmetics

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TSA Travel Tips with Purse Perfector

The intersection of heightened summer travel and lengthy airport security lines has resulted in a snarky campaign dubbed hashtag #IHateTheWait. Recently the situation was most evident at Chicago’s O’Hare International Airport where security lines snaked so far throughout the airport that 450 travelers missed their flights and were forced to spend the night on airport cots.

Why the sudden extra-long lines for airport security? According to the Transportation Security Administration (TSA), the number of airline passengers has increased 12% since 2011 while the number of screeners has declined by 12%, the victims of federal budget cuts. With 6,000 fewer TSA screeners than three years ago, one doesn’t know what to expect anymore when flying.

It’s best to be prepared. Here are some TSA travel tips:

  1. Prevent purse spills and save time. Don’t you just hate it when your bag is forced to lean sideways along the security conveyer belt? When you retrieve your purse on the other side, the contents are spread everywhere, often midst other passengers’ belongings. The solution: using a Purse Perfector will keep your purse or bag contents securely in place so you can be on your way to the gate instead of taking inventory of your belongings.
  2. Be ready for the long waits. Purse Perfector is, well, perfect, for holding the emergency supplies that have become a must nowadays for airline travelers. In addition to your wallet, keys, tickets and book, here’s what some experts are encouraging you to have on hand (be sure to have any 3 ounce containers of liquids, creams or pastes in your quart-sized plastic bag):
  • Small tube of toothpaste and tooth brush for airport or in-flight tooth brushing
  • Hand and eye cream for in-flight and airport dry skin relief
  • Travel-sized pain reliever (for coping with those loooong lines)
  • A dosage of vital medications in case of unexpected delays
  • Face wipes that can also be used for body cleansing
  • A spot cleaning pen
  • A deodorant packet. I got mine after my annual mammogram screening.
  1. Sign up for a rapid check-in program such as TSA PreCheck or Global Entry for international travel. TSA PreCheck costs $85 and is good for 5 years and Global Entry is good for 5 years for a $100 fee.
  2. Fly from a smaller, less busy airport. For instance, instead of JFK, try Newark.
  3. Fly on a Tuesday or Wednesday. They are considered the least busy days of the week.

Purse Perfector wishes you a smooth, hassle-free vacation season.

Unzipped L Navy:Silver for flightM Blk:BerryL Navy:Silver for flight


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Macy’s Merchandise Expert Reveals Spring Handbag “Must-Haves”

It’s spring, time for reorganizing, cleaning and downsizing. That means an opportunity to part with those big, clunky winter bags that stored extra shoes, gloves and scarves, and transition to the latest trends for the season.

According to Devon Bitzer, executive My Stylist @ Macy’s, there are three “must haves” for spring 2016:

  1. The Mini Bag. They come in an array of dazzling colors and light weight designer brands perfect for work as well as casual outings.
  2. The Drawstring Bag. It has made a come-back! These bags are available in various sizes and shapes. The photo below shows a Fossil Jules Fringe Drawstring Bag.
  3. The Novelty Bag. Don’t be surprised to see the newest going-out bags in the shape of food or emblazoned with emoji’s on the outside. They are fun and whimsical.

Devon, whose career path started as a buyer and veered toward perfecting the personal shopping experience, recently toured the Macy’s handbag section with Purse Perfector Founder Lyn Marsteller. They started with a yellow Michael Kors XS Crossbody mini bag called the Ava Bag shown below. Lyn demonstrated how to easily divide a medium Purse Perfector in half for a small bag and voila! It fit inside like a glove. That’s when Devon got a revelation. “The Purse Perfector actually helps you decide what you really need to carry in your bag. My new motto is, ‘if it doesn’t have a place to go in the Purse Perfector, you probably don’t need it.’”

What about the drawstring bag? Can the Purse Perfector fit as snuggly with that purse’s structure? “I was impressed with the material that the Purse Perfector is made of,” says Devon. “It molds to the shape of the drawstring bags beautifully.”

“It’s nice to know that you can unzip a Purse Perfector and place it in any purse,” concluded Devon. “I just love the convenience it brings to me and to my clients.”


Kate Spade Ice Cream Francis Bag, retails for $198 (left)

Fossil Jules Fringe Drawstring Bag, retails for $148 (middle)

Michael Kors XS Ava Crossbody Mini Bag, retails for $178 (right)

Purse Perfector fits beautifully in the stylish yellow Michael Kors Ava Mini Bag

Purse Perfector

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Purse Perfector is a Labor of Love


2014-laborKids of all ages are heading back to school. Notebooks, folders, books and organizers are all being checked off of shopping lists. Maybe today is your day to “head back to school” and put some organization into your own life as well. We’d love to help you get your handbag organized.

As the creator of Purse Perfector, I can share with you that from the first pattern and prototype to the product we now offer, this has been a labor of love for me. I wanted the Purse Perfector to not only be useful and functional, but well-constructed and made to last.

Using the Purse Perfector not only means you can find things quickly in your handbag, but that you can switch your handbag quickly and easily. If you still follow the rule to switch out your handbag after Labor Day, then you’ll love having your own Purse Pefector.

Through September 5, take 15% off your purchase by using code USAMADE at checkout.

Cheers, Lyn

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January is GO month: Save 30% on a Purse Perfector

GO MONTHThe National Association of Professional Organizers (NAPO) proclaims January as “GO” month each year. That’s “get organized” for you and me. Sometimes the idea of getting organized can become so overwhelming that we take the high road and do nothing.  

This year, we’d like to help you get started by tackling something we believe you can simply and easily organize. It’s utterly and completely doable: your handbag. End January on a great note by not only clearing the clutter out your most used accessory, but by doing it with our help. Take 30% off our list price on both the medium and large Purse Perfectors. In addition, we’ve marked our outlet items down even more to 40% off list prices! Use code ORGANIZE2014 at checkout. If you need help getting started on how to organize your handbag, we have some posts on here that will help you: or

This offer runs from January 24 through January 31.



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Purse Perfectors Around the World

Did you know Purse Perfectors are already in 56 countries, including all 50 U.S. states and the District of Columbia? Our handbag organizers are made in the USA, but they’re built to travel the globe. Help spread the word and feel free to leave a comment or photo sharing where in the world you used your Purse Perfector.

In the USA

1. Alabama
2. Alaska
3. Arizona
4. Arkansas
5. California
6. Colorado
7. Connecticut
8. Delaware
9. District of Columbia
10. Florida
11. Georgia
12. Hawaii
13. Idaho
14. Illinois
15. Indiana
16. Iowa
17. Kansas
18. Kentucky
19. Louisiana
20. Maine
21. Maryland
22. Massachusetts
23. Michigan
24. Minnesota
25. Mississippi
26. Missouri
27. Montana
28. Nebraska
29. Nevada
30. New Hampshire
31. New Jersey
32. New Mexico
33. New York
34. North Carolina
35. North Dakota
36. Ohio
37. Oklahoma
38. Oregon
39. Pennsylvania
40. Rhode Island
41. South Carolina
42. South Dakota
43. Tennessee
44. Texas
45. Utah
46. Vermont
47. Virginia
48. Washington
49. West Virginia
50. Wisconsin
51. Wyoming

52. Guam

Around the World

  1. Afghanistan
  2. Algeria
  3. Argentina
  4. Australia
  5. Austria
  6. Bahrain
  7. Belgium
  8. Bosnia-Herzegovina
  9. Brazil
  10. Canada
  11. Chile
  12. China
  13. Czech Republic
  14. Democratic Republic of Congo
  15. Denmark
  16. Dubai, United Arab Emirates
  17. England
  18. Finland
  19. France
  20. Germany
  21. Greece
  22. Guatemala
  23. Ireland
  24. Italy
  25. Japan
  26. Jordan
  27. Kuwait
  28. Lebanon
  29. Luxembourg
  30. Malaysia
  31. Mexico
  32. Netherlands
  33. New Zealand
  34. Nicaragua
  35. Norway
  36. Oman
  37. Philippines
  38. Poland
  39. Portugal
  40. Puerto Rico
  41. Russia
  42. Rwanda
  43. Saudi Arabia
  44. Scotland
  45. Sierra Leone
  46. Singapore
  47. South Africa
  48. Spain
  49. Swaziland
  50. Sweden
  51. Switzerland
  52. Tunisia
  53. Turkey
  54. United States of America
  55. Venezuela
  56. Zambia
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Purse Perfector Featured on St. Louis TV News

Professional organizer Janine Adams shares her passion for the Purse Perfector on Great Day St. Louis, a daily news program on KMOV-TV Channel 4.

Some of our favorite handbag organizing tips that Janine shared in this clip:

  • Assign a place for everything (your phone, keys, wallet, etc.) Train yourself so you always know where to reach.
  • Purse size should be not too big, not too small — just right. “Just right” means it only fits what you want/need to carry around on a regular basis.
  • Clean out your purse regularly (we like to do it while waiting for something, such as an appointment).
  • Use a Purse Perfector organizer to contain your items in varying sizes of pockets, so you can always reach in and get what you need.

Janine added that her Purse Perfector “gives me sanity” and makes an “awesome gift for all the women in our lives.” Thanks, Janine!

Learn more about Janine and her business, Peace of Mind Organizing, on her website. You can also like her on Facebook, follow her on Twitter, and read her blog for great organizing tips.

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Lots of News for Mother’s Day

With Mother’s Day just around the corner (this Sunday, May 13!), you might be scratching your head about what to give the moms you love. How about a Purse Perfector?

It’s an easy way to show moms, mothers-in-law, grandmothers, special aunts, daughters, daughters-in-law, etc. how special they are. And she’ll think of you every time she reaches into her purse–and finds exactly what she needs right away.

To make it even easier for you, we’ll ship the gift directly to her, wrapped and packaged beautifully with a personalized note. See below for details about a special discount code.

Facebook Contest

Want to win a Purse Perfector for you and your favorite mom? We’re asking our Facebook fans to tell us one thing you love about a mom — it could be your mom, your best friend, your neighbor, whoever you’d like.

One lucky entrant will win the Purse Perfector of your choice, plus one to send as a gift to the mom of your choice. Enter now for your chance to win.

Special Discount

Now through Mother’s Day, you can save 20% off your purchase at with our exclusive Mother’s Day discount code:


New Lower Prices

We just reduced prices across the board on Purse Perfectors, making it more affordable than ever to make every one of your purses perfect.
Medium Size = $52.95 and Large Size = $56.95

New Purse Perfectors

Take a look at our newest color combination, Large Black with Purple. At the March NAPO conference, organizers bought just as many of those as they did the ever-popular Large Black with Berry!

Plus, check out our NEW Large Black with Berry Purse Perfector with Zippered Pocket ($58.95)–just added last week.

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NAPO 2012: A Whole Lot of Organized Purses

We recently made the trek to Baltimore for the National Association of Professional Organizers‘ annual conference. As an exhibitor, we spent the majority of our time at the Purse Perfector booth, talking with organizers about how our unique purse organizers can help them and their clients be more organized.

Here’s a little photo slideshow we put together of some of our favorite NAPO 2012 encounters: