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In Search of the Elusive Pen

I keep hearing the same complaint over and over like scenes from the movie “Groundhog Day.”

It goes like this: “Why is it that every time I need a pen I can’t find one? My purse seems like a black hole for pens of all shapes and colors. They seem to disappear like socks in the dryer.”

You might ask why we even need pens since so many transactions are electronic nowadays. In defense of the pen, it has not outgrown its use. We still sign checks and whipping out a pen is still the quickest way to jot down info from voice mail messages.

One pen lover confided, “I tried using a case for my pens. It sunk to the bottom of my purse, buried by all the larger necessities of life. Even my fancy Mount Blanc got eclipsed by a sun glass case and checkbook.”

Friends have told me they constantly face this challenge. Some have pen horror stories, like the time a pen exploded all over the lining of my friend’s new Hilde Pallidino bag from Europe. She entered a deep depression.

So is there a solution? Of course. Use Purse Perfector. It has a special slot just for pens that keeps them upright and at reach at all times. I promise the pens won’t fall out unless you are upside down on a roller coaster with an open purse. That seems rather unlikely.

And if the pen leaks or explodes? No worries. Purse Perfector is washable and quickly line-dries.

As we approach National Ball Point Pen Day on June 10, I invite everyone to join me in unabashed love for the pen. Like newspapers and cable TV, I am just not ready to let go. Allow Purse Perfector to keep a secure hold on your pens for you.

Senior lady writingHalf M Black:Berry

 

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Purse Perfector is a Labor of Love

 

2014-laborKids of all ages are heading back to school. Notebooks, folders, books and organizers are all being checked off of shopping lists. Maybe today is your day to “head back to school” and put some organization into your own life as well. We’d love to help you get your handbag organized.

As the creator of Purse Perfector, I can share with you that from the first pattern and prototype to the product we now offer, this has been a labor of love for me. I wanted the Purse Perfector to not only be useful and functional, but well-constructed and made to last.

Using the Purse Perfector not only means you can find things quickly in your handbag, but that you can switch your handbag quickly and easily. If you still follow the rule to switch out your handbag after Labor Day, then you’ll love having your own Purse Pefector.

Through September 5, take 15% off your purchase by using code USAMADE at checkout.

Cheers, Lyn

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To Multitask or not…

I came across this article from Forbes.com today and thought it was a great insight as to how easy it is to think that the more we do, at the same time, the more we get done. Only we don’t get it done as well as we think. So the lesson for the day is to focus, give myself breathing room and then go forward.

In fact, I even enjoyed a pause and got away from the office and enjoyed a lovely evening at a local bookstore with a nice dinner. And I enjoyed a little more breathing room.

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Purse Perfector profile in Cincinnati Business Courier

As my recent blog entry described, the last year has been a great education for me in getting the Purse Perfector out of my sewing room and into your purses and handbags. But a recent interview with Lucy May of the Cincinnati Business Courier, helped expand on those thoughts.

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What I’ve learned in the past year

It’s been a fast, full year.

It started when my sewing teacher Sandra Betzina, introduced me to Seymour Jaron in San Francisco in March 2009. Seymour showed me that he could hand-tailor the Purse Perfector in America, my dream since 2001. I thought that my path would be clear, but I had so much to learn.

As a life-long sewer (and fabricaholic), I knew the type of durable, washable fabric I needed for the Purse Perfectors. Seymour helped me find a good manufacturer. Then came decisions on zippers and embroidery colors. How many units, which colors, what’s the best delivery system?

But learning how to build an online web-store was the most daunting task. What is SEO? Where do you get an SSL and why? That was just the beginning. And it doesn’t end once you go live. It’s been about 370 days since the website went up. There have been so many changes that it would be impossible to count them. But now I know what to ask for and perhaps how to shorten the learning curve. If only there was a comic book primer for entrepreneurs whose skills lie elsewhere.

Last year I didn’t know what NAPO was. Now I’m a huge fan and an associate member. Janine Sarna-Jones, a member of the National Association of Professional Organizers (NAPO), referred one of her NYC clients to my website. That sale led me to joining NAPO and attending their annual conference in Columbus, Ohio – only 2 hours away!

Working with NAPO members across the country has been a terrific experience. They have enthusiastically shared Purse Perfectors with their clients nationwide. I’ll be attending the NAPO San Francisco Bay area One Day conference in October and look forward to being with the thoughtful and energetic members in that great city.

The greatest education and joy I’ve had in the last year is how helpful people have been to get my sewing room creation out of my house and into your purse. Friends and mentors over the years have introduced me to others to get me to the next connection and the next. I am very blessed with the many people have led me to this day.

The power of women’s friendship is also part of what I’ve been able to witness this year. One example: a neighbor bought Purse Perfectors as gifts for her sisters. Her sister in Cary, North Carolina then had lunch with her friends and over 2 days, I received 5 orders from Cary. Women share the things we love and I’ve seen the power of that from Cincinnati to Cary, Billings to Annapolis, to NYC, Toronto and Milwaukee.

I’ve also updated my my geography skills: Purse Perfectors are in every state but Alaska, in many parts of Canada and in 16 other countries.

Transforming women’s lives, one purse at a time.

I don’t know what the next year will bring, but if it’s anything like the last year, I’ll welcome it with open arms. I just may try to sleep, exercise and sew a little more.

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Have it All at Your Fingertips, Everywhere You Go

When the Purse Perfector is already part of your daily purse routine, you know where your normal crucial companions like your wallet, sunglasses and lipLarge Black with Silver Purse Perfector insert gloss are located.  Without switching anything, you can easily slide your passport into the middle compartment and your hotel key card into the back outside pocket for easy access.  During the travel itself here are 5 tips to simplify travel stress by using your Purse Perfector:

  1. Load your Purse Perfector with your daily essentials and return those items to the same place each time.  It makes finding your items by touch so much faster.
  2. While traveling, “zone” your liquids (lip gloss, hand sanitizer, etc.) in the same area so you can remove quickly and easily to go through airline security areas.
  3. Use the back pocket for your hotel key card.  With your phone in the shorter section, your phone won’t demagnetize your hotel key card and you can slip your key card out effortlessly to get into your room.
  4. Unzip 2 sides of the Purse Perfector and slide it into the front pocket of your rolling travel tote.  Remove the liquids for airline travel and roll onto the plane without juggling a purse too.  Pack an unstructured purse into your rolling tote and you will be ready to “reload” your purse when you reach your destination.
  5. For an active vacation, be sure to add small containers of first aid cream, band-aids, analgesics, or other medications into the shorter section.

Of course we can’t guarantee you’ll remember to pack your toothbrush, but at least you’ll remember your wallet to buy a new one in the airport…